In 1964, Don Carter, a participant in this sport, became the first athlete in US history to sign a US$1 million endorsement contract. Because of this sport's popularity in parts of Asia, particularly in Japan, it was a finalist to make it on the program for the 2020 Olympics (but didn't make it). One of the major technological breakthroughs in this sport are machines which can lay down uniform oil patterns on the surface of play, though some have complained that this has made the game too easy. One of the few international sports to be headquartered in the United States (Arlington, Texas), identify this sport that will have to wait at least until 2024 for a chance to award Olympic medals, supposedly the most popular organized sport in the world to never have been part of any Olympics.
Bowling (ten pins)