Super Bowl 53 ads by RobinJRichards

Question 1

In one of the more controversial ads that sounded like a good idea at the time, THIS AUTOMAKER touted service using a speech from Martin Luther King that was given 50 years to the day. It didn't go over so hot.

Dodge (Ram) [If you put FCA, you are still correct since it does say "automaker"] (edited at 9:42 am, February 5, 2018 (PST))

Original Answer: Dodge (Ram)