Today, this company has close ties with Upper Deck, but in 1958, this company started a long partnership with Topps to market sporting cards, often times selling the same card that Topps would, with its own corporate name on the card instead of Topps. Those who have read "The song of Hiawatha" know that this company's name means "robin" in a Native American language. Identify this Canadian gum company that has been a large provider of baseball cards north of the border for most of the last 60 years.
O-Pee-Chee