Not Just for Musical Theater Nerds by BringMoreLegos

Question 2

In 2013, the modern age of live TV musicals began with Rodgers and Hammerstein's The Sound of Music on NBC, starring American Idol Carrie Underwood. WHAT CORPORATE BRAND became a viral sensation during the broadcast, livetweeting such amusingly banal reactions as "Can't believe pizza isn't one of her favorite things smh"?