We Try Harder by FrankensteinP

The title of this quiz is taken from an old advertising slogan used by Avis Car Rental, referencing the fact that they were "number 2". As it turns out, however, Avis is no longer number 2 in the US rental car industry. WHAT COMPANY IS?

WHAT INTERNATIONAL LAKE, is the second-largest lake in the world by volume?

The stew known as bouillabaisse originates from WHAT CITY, the second-largest in France?

In the history of the United States, two men have finished in second place in the electoral collage voting three times each. One of them did end up President, eventually; WHO WAS THE OTHER, who might be better known today as an orator and lawyer than failed presidential candidate?

Despite claiming six pole positions and six victories in the season, WHAT RACECAR DRIVER finished second in the 2015 Formula 1 season (in large part due to the fact that the fellow who finished first won ten races)?

The so-called "Seven Summits" are the highest mountains of each of the seven continents (though, depending on how you count, there are either seven or nine of them). NAME TWO of the Second Seven Summits, e.g. the second-highest mountains on each of the seven continents. (Two answers required)

WHAT COUNTRY is the second-largest manufacturer of motor vehicles (passenger cars, light commercial vehicles, minibuses, trucks, buses and coaches) by volume? In 2014, they made less than half the number of motor vehicles as the number one country did.

The Pittsburgh Steelers hold the record with six Super Bowl victories. WHAT TWO NFL FRANCHISES ARE TIED FOR SECOND, with five each? (Two answers required)

A question about subway systems was going to go here but ran into a "how to count" problem. So instead, WHAT MULTI-PURPOSE CROP is the second-largest crop produced in the United States, by dollar value (and by tonnage, apparently)?

A few years ago, Apple Inc made headlines when it became the most valuable company in the world, as measured by market capitalization. As of the close of business on December 31, 2015, WHAT COMPANY was in second place?

Chicago is known as "The Second City", but, in fact, it's no longer the second-most populous city in the United States. WHAT IS (going by either city limits or metropolitan area)?

As of 2015, Atlanta's Hartsfield-Jackson was the busiest airport in the world, as measured by passenger volume. WHAT AIRPORT is second?