Two answers required. Please name both the outfielder who had 10.9 Wins Above Replacement in 2018 (barely below the 20 best seasons ever) and the corporate sponsor* that designated him as a "Hero" because of an unrelated subsequent achievement.
The players from questions 1, 2, 6, and 9-11 got a similar "Hero" honor. Given quirks of promotional timing, the players from 3-5, 7 (same play), and 8 got no such publicity for the analogous thing.
*- I'd also accept the exact six-word name of the promotional campaign but I've chosen NOT to accept the name of the parent company. (God, Karen...)
Mookie Betts; Taco Bell (Steal a Base, Steal a Taco)