The first product to bear this name was directly ripped off from Christian Nelson's so-called Eskimo Pie invention. This company of the same name got some publicity when a refusal to pay off the Chicago outfit resulted in some of this company's assets being destroyed. Michael J. Meehan already had a controlling interest in this company when he became the first stock broker to be banned from trading by the SEC in 1937. While the brand name continues, the most famous non-ice cream assets of this company were sold off in the early 1980s. Identify this company, today merged with Breyers, that was most famous for selling chocolate covered ice cream bars of many flavors, though that fame didn't come from selling them in stores.