In one of the more controversial ads that sounded like a good idea at the time, THIS AUTOMAKER touted service using a speech from Martin Luther King that was given 50 years to the day. It didn't go over so hot.
Dodge (Ram) [If you put FCA, you are still correct since it does say "automaker"] (edited at 12:42 pm, February 5, 2018 (EST))
Original Answer: Dodge (Ram)