College (Quiz) Bowl by MichaelT

Question 2

Though Allen Ludden was responsible for a great deal of the game format, John Moses and Don Reid were the credited creators of both College Quiz Bowl and G.E. College Bowl. Moses was also the agent for what comedy team, who created the characters of Wally Ballou and Mary Backstage, Noble Wife; and could have been billed as "Elliott & Goulding?"

Bob & Ray