Just prior to Topps jumping into the business in 1952, this company was likely the biggest manufacturer of baseball cards. This company's first sets were from 1939 to 1941, but after the War managed to put Leaf out of business before being bought out by Topps in 1956. Identify this company, spun off from Gum, Inc. which in 1953 produced the first set of baseball cards with color photographs. Today it is a division of Topps which publishes specialty sets.
Bowman