It may be stretching it to call Clerks, Mallrats, Chasing Amy, Dogma, Jay and Silent Bob Strike Back, and Clerks II a “franchise,” since many actors play multiple characters and Jay and Silent Bob are virtually the only consistent feature outside of the two Clerks films. Nevertheless, what name is used by fans and director Kevin Smith himself to refer to the reality depicted in these films, taken from the name of Smith’s production company?
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