Like Hammerstein, Rodgers had seen success in a previous collaboration. 1937's Babes in Arms, written with Lorenz Hart, included WHAT COMIC LOVE SONG, which despite addressing the musical's male protagonist by name, became a widely interpreted standard? It was probably helped by the fact that the titular name, thanks to a third-century martyr, is commonly ascribed in modern parlance to any beloved.
MY FUNNY VALENTINE